UA® Baselayer
As the name Under Armour suggests, it started as the gear you wore under the gear. The preparation. The performance that no one saw. The daily grind. The work. The following work was designed to embody that blueprint and act as the foundation and point of difference that ignites, amplifies, and celebrates the Baselayer franchise.
With a growing number of independent writers making a living by connecting directly with their readers, FB Bulletin offers a new set of publishing and subscription tools for US-based content creators. This icon design is an abstract form designed to gain recognition over time. The goal was to create an original symbol that wasn't immediately recognizable—yet still felt familiar. The icon was part of a larger system of iconography developed by Buck.
Services
Art Direction
Branding
Agency Lead
Los York
Executive Creative Director
Scott Hidinger
Creative Directors
Serge Kirsanov
Laura Pol
Art Directors
Greg Fisk
Radu Pose
3D Artists
Dorian Gourg
Ha Eun Chang
Posters on posters
Poster campaign leveraging visuals inspired by technology rather than product.
Identity System
A strong campaign always begins with a foundational design system. We are experts at creating all the different pieces that work together to tell a coherent story. Below is a collection of some of these elements.
SELECTED PROJECTS
Google I/O 2023art direction, web
Under Armour BaselayerBranding
i Phone 143D, animation
Beyond Meat Brand Refreshart direction, branding
Resilience Muralenvironmental
Smithsonian 175branding, motion
Smithsonianbrand identity, typography, web design
Spin Controlbrand identity
Extend the Cyphertypography, motion graphics
Break Tapesillustration, web design, typography
Creative Theorybrand identity, environmental, web design
Google Careers on Airbrand identity, illustration, motion graphics
Facebook Venues + Tidal + Oculusart direction
Launchbrand identity, typography
King of Whattypography
Humanity Muralenvironmental, typography
F—S
Fisk—Studio® is a tight-knit team of creative professionals dedicated to assisting businesses and agencies in crafting innovative creative solutions. Specializing in branding, 2D, 3D, AR, Web, Print, and Environmental design, we adapt and enhance ideas to meet your needs. With us, you're covered across all platforms. Our goal is to collaborate with like-minded people to produce the best work of our lives.
Fisk Studio® is the Los Angeles-based design practice of Greg Fisk specializing in art direction, animation, branding, web, 3D, and experiential design.
Fisk Studio® is the Los Angeles-based design practice of Greg Fisk specializing in art direction, animation, branding, web, 3D, and experiential design.
Fisk—Studio® is a tight-knit team of creative professionals dedicated to assisting businesses and agencies in crafting innovative creative solutions. Specializing in 2D, 3D, Web, Print, and Environmental design, we adapt and enhance ideas to meet your needs. With us, you're covered across all platforms. Our goal is to collaborate with like-minded individuals to produce the best work of our lives.
For inquiries and information
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