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Beyond Meat Brand Update

A single plant-based jerky packaging design sprint evolved into a comprehensive design system for Beyond, the global leader in plant-based meat substitutes. The project aimed to enhance consistency, clarity, and overall brand awareness with non-invasive yet impactful design changes, reflecting a shared passion for shaping our collective future.

A single plant-based jerky packaging design sprint evolved into a comprehensive design system for Beyond, the global leader in plant-based meat substitutes. The project aimed to enhance consistency, clarity, and overall brand awareness with non-invasive yet impactful design changes, reflecting a shared passion for shaping our collective future.

Services

Branding
Package Design
Art Direction
Copywriting

Agency Lead

Falkon

Project Lead

Dexton Deboree

Creative Director

Serge Kirsanov

Design Director

Greg Fisk

Art Director

Yuju Yeo

Senior Designer

Shoshana Schultz

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New Naming Convention

By removing the word "Meat" from the primary logo, we were able to make a typographic system that seamlessly connected the different types of products with the brand. This simple design decision became a foundational building block that solved a number of consistency issues faced in Beyond Meats' expansive product line.

New Naming Convention

By removing the word "Meat" from the primary logo, we were able to make a typographic system that seamlessly connected the different types of products with the brand. This simple design decision became a foundational building block that solved a number of consistency issues faced in Beyond Meats' expansive product line.

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Old

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New

Color Palette

A defining characteristic of the new look & feel was the decision to own the color green. In addition to to revisiting the primary color palette, we defined secondary colors that could support or prop up the brand. The tertiary palette was specific flavor expression.

Color Palette

A defining characteristic of the new look & feel was the decision to own the color green. In addition to to revisiting the primary color palette, we defined secondary colors that could support or prop up the brand. The tertiary palette was specific flavor expression.

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SELECTED PROJECTS

Google I/O 2023art direction, web

i Phone 143D, animation

Beyond Meat Brand Refreshart direction, branding

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Smithsonian 175branding, motion

Smithsonianbrand identity, typography, web design

Spin Controlbrand identity

Extend the Cyphertypography, motion graphics

Break Tapesillustration, web design, typography

Creative Theorybrand identity, environmental, web design

Google Careers on Airbrand identity, illustration, motion graphics

Launchbrand identity, typography

King of Whattypography

Humanity Muralenvironmental, typography

F—S

For inquiries and information

© 2024 Fisk Studio

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