go-beyond-01

I worked with Falkon Content to build a comprehensive design system and guidelines for Beyond Meat, the Los Angeles-based producer of plant-based meat substitutes. The primary goal was to make non-invasive, impactful design changes that could improve consistency, clarity, and overall brand awareness.

I worked with Falkon Content to build a comprehensive design system and guidelines for Beyond Meat, the Los Angeles-based producer of plant-based meat substitutes. The primary goal was to make non-invasive, impactful design changes that could improve consistency, clarity, and overall brand awareness.

SERVICES

SERVICES

Branding
Package Design
Art Direction
Copywriting

Branding
Package Design
Art Direction
Copywriting

CREDITS

CREDITS

logo-color-01
logo-color-02
logo-color-03
logo_4-01
logo_v2-01-01
logo_v2-01

NAMING CONVENTION

By removing the word "Meat" from the primary logo, we were able to make a typographic system that seamlessly connected the different types of products with the brand. This simple design decision became a foundational building block that solved a number of consistency issues faced in Beyond Meats' expansive product line.

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Old

logo_4-01-1

New

BM_QSR-Cobrand_Master_0524217
MockupMaison_PO_B03
manifesto
BM_packaging-01
BM_packaging-03
BM_packaging-01-02 BM_packaging-01-01
bm-color-palette-print-02
bm-color-palette-print-01
shelf-talk-fisk-02
shelf-talk-fisk-03

SELECTED PROJECTS

Venmo Giftwrapillustration, motion graphics, typography

Resilience Muralbrand identity, environmental

Smithsonian 175brand identity, motion graphics, typography

Beyond Meat Brand Refreshbrand identity, typography, packaging

Smithsonianbrand identity, typography, web design

Break Tapesillustration, web design, typography

Extend the Cyphertypography, motion graphics

Creative Theorybrand identity, environmental, web design

Google Careers on Airbrand identity, illustration, motion graphics

Facebook Venues + Tidal + Oculusbrand identity, motion graphics

Launchbrand identity, typography

Sidedoormotion graphics, illustration, typography

King of Whattypography

Spin Controlbrand identity

Facebook Bulletinbrand identity

Humanity Muralenvironmental, typography

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