BEYOND MEAT
Fisk Studio with Falkon Content to build a comprehensive design system and guidelines for Beyond Meat, the world's largest producer of plant-based meat substitutes. The primary goal of this brand update was to make non-invasive, impactful design changes that could improve consistency, clarity, and overall brand awareness.
I worked with Falkon Content to build a comprehensive design system and guidelines for Beyond Meat, the Los Angeles-based producer of plant-based meat substitutes. The primary goal was to make non-invasive, impactful design changes that could improve consistency, clarity, and overall brand awareness.
SERVICES
SERVICES
Branding
Package Design
Art Direction
Copywriting
Branding
Package Design
Art Direction
Copywriting
CREDITS
CREDITS
Project Lead Dexton Deboree
Creative Director Serge Kirsanov
Design Director Greg Fisk
Art Director Yuju Yeo
Senior Designer Shoshana Schultz
Ginevra Shay—Co-curator
Jerome Harris—Co-curator
Erin Jakowski—Associate Dean, Graduate Studies
Amelia Szpiech—Program Coordinator
Joseph Hyde—Photography
Creative Theory
Agency lead
Manuela Montano Muralist
Sean Burles
Web Developer
NAMING CONVENTION
By removing the word "Meat" from the primary logo, we were able to make a typographic system that seamlessly connected the different types of products with the brand. This simple design decision became a foundational building block that solved a number of consistency issues faced in Beyond Meats' expansive product line.
Old
New
NEW COLOR PALETTE
A defining characteristic of the new look & feel was the decision to own the color green. In addition to to revisiting the primary color palette, we defined secondary colors that could support or prop up the brand. The tertiary palette was specific flavor expression.
SELECTED PROJECTS
Resilience Muralbrand identity, environmental
Smithsonian 175brand identity, motion graphics, typography
Beyond Meat Brand Refreshbrand identity, typography, packaging
Smithsonianbrand identity, typography, web design
Break Tapesillustration, web design, typography
Extend the Cyphertypography, motion graphics
Creative Theorybrand identity, environmental, web design
Google Careers on Airbrand identity, illustration, motion graphics
Facebook Venues + Tidal + Oculusbrand identity, motion graphics
Launchbrand identity, typography
Sidedoormotion graphics, illustration, typography
King of Whattypography
Spin Controlbrand identity
Facebook Bulletinbrand identity
Humanity Muralenvironmental, typography
