SMITHSONIAN BRAND UPDATE
Updating a brand that has 1 billion impressions per year is no small task. We worked with the Smithsonian Institution to bring their visual identity up to speed to the new communication forms that weren’t prevalent when the logo was first designed. From creating a logo design system to writing a comprehensive brand guide, Thorough brought new ideas to life with the goal of making a flexible and usable brand for years to come.
LAUNCH 2019 is an exhibit highlighting exemplary graduating student work from Maryland Institute College of Art’s MFA and MA programs. I worked with curators Ginevra Shay and Jerome Harris to come up with the exhibit brand and event catalog highlighting the event. This was the first exhibition of its kind, taking place during one of the most celebratory and electrifying weekends on MICA’s campus.
SERVICES
SERVICES
Branding
Art Direction
Copywriting
Public Speaking
Web design
Web Development
Motion
Typography
Layout
Screen Printing
Risograph Printing
CREDITS
CREDITS
Gabe Kosowitz creative director
Greg Fisk design director
Jess Sadeq project manager
Sean Burles development
Bobby Spero motion
Ginevra Shay—Co-curator
Jerome Harris—Co-curator
Erin Jakowski—Associate Dean, Graduate Studies
Amelia Szpiech—Program Coordinator
Joseph Hyde—Photography
Ginevra Shay—Co-curator
Jerome Harris—Co-curator
Erin Jakowski—Associate Dean, Graduate Studies
Amelia Szpiech—Program Coordinator
Joseph Hyde—Photography
NEW PROPORTIONS
One of the biggest changes was the newly added margin around the sun. The visual tension where the sun touched the sky was making the logomark difficult to see. Adding just a little margin allowed the sun to shine and made the logomark easier to recognize when treated small. It was also a strategic choice to remove the word "institution" from the primary logo lockup.
Several studies were done in order to arrive at the conclusion that logomark recognition was at 2-3% without the inclusion of the word Smithsonian.
CO-BRANDING INITIATIVE
To promote brand recognition across the institution, I worked to develop a visual solution around co-branding. This new set of rules was created to help promote cohesion. Co-branding firmly establishes the Smithsonian as part of every museum brand by marrying the Smithsonian and museum brand together in a minimal way.
LOGO.SI.EDU
In order to spread knowledge about the new brand, I worked to design and develop logo.si.edu. The new website was designed to be 100% accessible and responsive. It is an important resource that allows users to easily access anything related to big brand Smithsonian.
SELECTED PROJECTS
Resilience Muralbrand identity, environmental
Smithsonian 175brand identity, motion graphics, typography
Beyond Meat Brand Refreshbrand identity, typography, packaging
Smithsonianbrand identity, typography, web design
Break Tapesillustration, web design, typography
Extend the Cyphertypography, motion graphics
Creative Theorybrand identity, environmental, web design
Google Careers on Airbrand identity, illustration, motion graphics
Facebook Venues + Tidal + Oculusbrand identity, motion graphics
Launchbrand identity, typography
Sidedoormotion graphics, illustration, typography
King of Whattypography
Spin Controlbrand identity
Facebook Bulletinbrand identity
Humanity Muralenvironmental, typography
© 2020 Fisk Studio
Typeface
Marguerite Grotesk
