On August 10, 2021, the Smithsonian—the world’s largest museum, education, and research complex—celebrated its 175th anniversary. In honor of this momentous achievement, Greg Fisk designed a logo identity system and campaign that could stand the test of time and be used throughout the institution.

On August 10, 2021, the Smithsonian—the world’s largest museum, education, and research complex—celebrated its 175th anniversary. In honor of this momentous achievement, Greg Fisk designed a logo identity system and campaign that could stand the test of time and be used throughout the institution.

SERVICES

SERVICES

Branding
Motion

Branding
Motion

CREDITS

CREDITS

si175-logo-variations-01
si175-colors-02
si175-logo-variations-03
si175-colors-04
si175-colors-06
si175-colors-05
gray_opt-1
gray_opt-2-back
MockupMaison_PO_B05
MockupMaison_SX_B09
MockupMaison_BC_B03
MockupMaison_BC_B03-back
MockupMaison_BK_B03

After 10 years of often heated debate, on August 10, 1846, President James K. Polk signed legislation to establish the Smithsonian Institution. Since its founding, the Smithsonian has evolved into the world’s largest museum, education, and research complex, with 19 museums, the National Zoo, and nine research facilities.

On August 10, 2021, we celebrate the Smithsonian’s 175th anniversary, a unique opportunity, and a unique and urgent obligation, to share our spirit of learning and optimism about our future. While we will take pause and acknowledge our significant accomplishments, the anniversary is more than that—it provides a foundation for us to serve in new ways and with more impact. Our goal is to bring, physically and virtually, Smithsonian scholars, educators, and experts into cities, towns, communities, and schools in every state and territory.

Our anniversary will also launch a period of exceptional activity across the Smithsonian in anticipation of the 250th anniversary of American independence on July 4, 2026. Together as One Smithsonian, we are rededicating ourselves to help Americans celebrate, reflect, and heal by reminding them of who we are and what we can be.

— Lonnie G. BunchSecretary

Lonnie-G.-Bunch-III-is-the-14th-Secretary-of-the-Smithsonian-Institution.-Credit-Michael-Barnes-_-Smithsonian-Institution-copy

SELECTED PROJECTS

Venmo Giftwrapillustration, motion graphics, typography

Resilience Muralbrand identity, environmental

Smithsonian 175brand identity, motion graphics, typography

Beyond Meat Brand Refreshbrand identity, typography, packaging

Smithsonianbrand identity, typography, web design

Break Tapesillustration, web design, typography

Extend the Cyphertypography, motion graphics

Creative Theorybrand identity, environmental, web design

Google Careers on Airbrand identity, illustration, motion graphics

Facebook Venues + Tidal + Oculusbrand identity, motion graphics

Launchbrand identity, typography

Sidedoormotion graphics, illustration, typography

King of Whattypography

Spin Controlbrand identity

Facebook Bulletinbrand identity

Humanity Muralenvironmental, typography

Back to top Arrow