Smithsonian 175
On August 10, 2021, the Smithsonian, the world's largest museum, education, and research complex, marked its 175th anniversary. Greg Fisk created a logo identity system and campaign to commemorate this milestone, designed for enduring use across the institution.
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Services
Branding
Motion
Creative Director
Jessica Sadeq
Design Director
Greg Fisk
After 10 years of often heated debate, on August 10, 1846, President James K. Polk signed legislation to establish the Smithsonian Institution. Since its founding, the Smithsonian has evolved into the world’s largest museum, education, and research complex, with 19 museums, the National Zoo, and nine research facilities.
On August 10, 2021, we celebrate the Smithsonian’s 175th anniversary, a unique opportunity, and a unique and urgent obligation, to share our spirit of learning and optimism about our future. While we will take pause and acknowledge our significant accomplishments, the anniversary is more than that—it provides a foundation for us to serve in new ways and with more impact. Our goal is to bring, physically and virtually, Smithsonian scholars, educators, and experts into cities, towns, communities, and schools in every state and territory.
Our anniversary will also launch a period of exceptional activity across the Smithsonian in anticipation of the 250th anniversary of American independence on July 4, 2026. Together as One Smithsonian, we are rededicating ourselves to help Americans celebrate, reflect, and heal by reminding them of who we are and what we can be.
— Lonnie G. BunchSecretary
SELECTED PROJECTS
Google I/O 2023art direction, web
Under Armour BaselayerBranding
i Phone 143D, animation
Beyond Meat Brand Refreshart direction, branding
Resilience Muralenvironmental
Smithsonian 175branding, motion
Smithsonianbrand identity, typography, web design
Spin Controlbrand identity
Extend the Cyphertypography, motion graphics
Break Tapesillustration, web design, typography
Creative Theorybrand identity, environmental, web design
Google Careers on Airbrand identity, illustration, motion graphics
Facebook Venues + Tidal + Oculusart direction
Launchbrand identity, typography
King of Whattypography
Humanity Muralenvironmental, typography
F—S
Fisk—Studio® is a tight-knit team of creative professionals dedicated to assisting businesses and agencies in crafting innovative creative solutions. Specializing in branding, 2D, 3D, AR, Web, Print, and Environmental design, we adapt and enhance ideas to meet your needs. With us, you're covered across all platforms. Our goal is to collaborate with like-minded people to produce the best work of our lives.
Fisk Studio® is the Los Angeles-based design practice of Greg Fisk specializing in art direction, animation, branding, web, 3D, and experiential design.
Fisk Studio® is the Los Angeles-based design practice of Greg Fisk specializing in art direction, animation, branding, web, 3D, and experiential design.
Fisk—Studio® is a tight-knit team of creative professionals dedicated to assisting businesses and agencies in crafting innovative creative solutions. Specializing in 2D, 3D, Web, Print, and Environmental design, we adapt and enhance ideas to meet your needs. With us, you're covered across all platforms. Our goal is to collaborate with like-minded individuals to produce the best work of our lives.
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