SMITHSONIAN 175
SMITHSONIAN 175
On August 10, 2021, the Smithsonian—the world’s largest museum, education, and research complex—celebrated its 175th anniversary. In honor of this momentous achievement, Greg Fisk designed a logo identity system and campaign that could stand the test of time and be used throughout the institution.
On August 10, 2021, the Smithsonian—the world’s largest museum, education, and research complex—celebrated its 175th anniversary. In honor of this momentous achievement, Greg Fisk designed a logo identity system and campaign that could stand the test of time and be used throughout the institution.
SERVICES
SERVICES
Branding
Motion
Branding
Motion
CREDITS
CREDITS
Jessica Sadeq Creative Director
Naimah Muhammad Project Manager
Ginevra Shay—Co-curator
Jerome Harris—Co-curator
Erin Jakowski—Associate Dean, Graduate Studies
Amelia Szpiech—Program Coordinator
Joseph Hyde—Photography
Jessica Sadeq Creative Director
Naimah Muhammad Project Manager
After 10 years of often heated debate, on August 10, 1846, President James K. Polk signed legislation to establish the Smithsonian Institution. Since its founding, the Smithsonian has evolved into the world’s largest museum, education, and research complex, with 19 museums, the National Zoo, and nine research facilities.
On August 10, 2021, we celebrate the Smithsonian’s 175th anniversary, a unique opportunity, and a unique and urgent obligation, to share our spirit of learning and optimism about our future. While we will take pause and acknowledge our significant accomplishments, the anniversary is more than that—it provides a foundation for us to serve in new ways and with more impact. Our goal is to bring, physically and virtually, Smithsonian scholars, educators, and experts into cities, towns, communities, and schools in every state and territory.
Our anniversary will also launch a period of exceptional activity across the Smithsonian in anticipation of the 250th anniversary of American independence on July 4, 2026. Together as One Smithsonian, we are rededicating ourselves to help Americans celebrate, reflect, and heal by reminding them of who we are and what we can be.
— Lonnie G. BunchSecretary
SELECTED PROJECTS
Resilience Muralbrand identity, environmental
Smithsonian 175brand identity, motion graphics, typography
Beyond Meat Brand Refreshbrand identity, typography, packaging
Smithsonianbrand identity, typography, web design
Break Tapesillustration, web design, typography
Extend the Cyphertypography, motion graphics
Creative Theorybrand identity, environmental, web design
Google Careers on Airbrand identity, illustration, motion graphics
Facebook Venues + Tidal + Oculusbrand identity, motion graphics
Launchbrand identity, typography
Sidedoormotion graphics, illustration, typography
King of Whattypography
Spin Controlbrand identity
Facebook Bulletinbrand identity
Humanity Muralenvironmental, typography
