Creative Theory (CT) is a culture-focused marketing agency. I've worked on their brand identity from ideation to implementation. The identity system has been thoughtfully built out through every platform ranging from a custom website to its interior office space and vehicle wraps.
Clean typography, hierarchy, and minimalism are the visual tools used when making beautiful websites. Utilizing those basic principles, I designed this website to tell a narrative about Creative Theory. This site is a balancing act of design, photography, and interaction that will stand the test of time and be a valuable tool for years to come.
The CT office mural is dedicated to African American life, history, and culture by focusing on images of social liberators, activists, leaders, and the powerful voices and events that have shaped society in America. Owners Tamon and Gary wanted the mural to represent real stories, real moments, and real people.
Creative Theory is always giving back to the community they call home. For this project titled GUEST.HAUS, I was asked to design a vehicle wrap for an RV that could be easily transported to events like the Howard University Homecoming. GUEST.HAUS acts as a culture hub by offering a place for retreat and to share experiences in a curated environment.