CREATIVE THEORY
A brand, a family

CREATIVE THEORY

Creative Theory (CT) is a culture-focused marketing agency. I've worked on their brand identity from ideation to implementation. The identity system has been thoughtfully built out through every platform ranging from a custom website to its interior office space and vehicle wraps.

Creative Theory (CT) is a culture-focused marketing agency. I've worked on their brand identity from ideation to implementation. The identity system has been thoughtfully built out through every platform ranging from a custom website to its interior office space and vehicle wraps.

SERVICES

SERVICES

Art Direction
Branding
Web Design

Art Direction
Branding
Web Design

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CT WEBSITE

CT WEBSITE

This custom Wordpress site is a balancing act of minimal design, beautiful photography, and interaction that encourages users to explore and dive into the narrative of Creative Theory.

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CT OFFICE MURAL

CT OFFICE MURAL

The CT office mural is dedicated to Black life, history, and culture by focusing on images of social liberators, activists, leaders, and the powerful voices and events that have shaped society in America. Owners Tamon and Gary wanted the mural to represent real stories, real moments, and real people.

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GUEST.HAUS

GUEST.HAUS

Creative Theory is always giving back to the community they call home. For this project titled GUEST.HAUS, I was asked to design a vehicle wrap for an RV that could be easily transported to events like the Howard University Homecoming. GUEST.HAUS acts as a culture hub by offering a place for retreat and to share experiences in a curated environment.

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ADDITIONAL PROJECTS

Resilience MuralBranding, website, campaign, mural

Extend the CypherBranding, website

SmithsonianProject type

Break TapesBranding, website

Creative TheoryBranding

LaunchBranding

King of WhatPoster

DC Design WeekBranding

Spin ControlBranding

Humanity MuralTypography

Samsung SalonBranding

DCEFFFestival Brand

Thrive MagazinePublication Design

ThoroughTypography

TypehikeTypography

SidedoorBranding & Illustration

© 2020 Fisk Studio