CREATIVE THEORY
A brand, a family

Creative Theory

Creative Theory (CT) is a culture-focused marketing agency. I've worked on their brand identity from ideation to implementation. The identity system has been thoughtfully built out through every platform ranging from a custom website to its interior office space and vehicle wraps.

SERVICES

Art Direction
Branding
Web Design

Services

Art Direction
Branding
Web Design

COLLABORATORS

Web Dev—Sean Burles
Vehicle Wrap—Blue Boy

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CT WEBSITE

CT Website

This custom Wordpress site is a balancing act of minimal design, beautiful photography, and interaction that encourages users to explore and dive into the narrative of Creative Theory.

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CT OFFICE MURAL

CT Office Mural

The CT office mural is dedicated to African American life, history, and culture by focusing on images of social liberators, activists, leaders, and the powerful voices and events that have shaped society in America. Owners Tamon and Gary wanted the mural to represent real stories, real moments, and real people.

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GUEST.HAUS

Creative Theory is always giving back to the community they call home. For this project titled GUEST.HAUS, I was asked to design a vehicle wrap for an RV that could be easily transported to events like the Howard University Homecoming. GUEST.HAUS acts as a culture hub by offering a place for retreat and to share experiences in a curated environment.

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Selected Projects—

LAUNCH 2019Branding

Creative TheoryBranding

SmithsonianProject type

DC Design WeekBranding

Spin ControlBranding

Humanity MuralTypography

DCEFFFestival Brand

Thrive MagazinePublication Design

ThoroughTypography

TypehikeTypography

SidedoorBranding & Illustration

Greg Fisk
Design & Art Direction

Contact
greg@fisk.studio

Typeface
Marguerite Grotesk

© 2019