Because of Her Story
Smithsonian American
Women’s History Initiative

The Smithsonian American Women's History Initiative illuminates women's pivotal roles in building and sustaining our country. It tells the untold and often-overlooked stories of women that have had an impact on America's collective history. With a digital-first mission and focus, the brand I created had to adapt to all forms of technology and methods of sharing.

Services

Branding
Art Direction
Copywriting
Motion

Services

Branding
Art Direction
Copywriting
Public Speaking
Web design
Web Development
Motion

Collaborators

Jess Sadeq
Smithsonian Brand Committee

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Identity Guidelines
& Logo System

Instead of designing a singular static mark, I created a logo system to act as a 'graphical framework' allowing flexibility for different situations and environments. This allowed the brand to start a conversation beyond the name of the initiative, pointing to other ideas and issues that are important. Identity guidelines were created to help educate and maintain consistency throughout the Smithsonian. 

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Selected Projects—

DC Design WeekBranding

Project ThoroughTypography

Humanity MuralTypography

DCEFFFestival Brand

Thrive MagazinePublication Design

TypehikeTypography

Greg Fisk
Design & Art Direction