The Smithsonian American Women's History Initiative illuminates women's pivotal roles in building and sustaining our country. It tells the untold and often-overlooked stories of women that have had an impact on America's collective history. With a digital-first mission and focus, the brand I created had to adapt to all forms of technology and methods of sharing.
The Smithsonian American Women's History Initiative illuminates women's pivotal roles in building and sustaining our country. It tells the untold and often-overlooked stories of women that have had an impact on America's collective history. With a digital-first mission and focus, the brand I created had to adapt to all forms of technology and methods of sharing.
Branding
Art Direction
Copywriting
Motion
Branding
Art Direction
Copywriting
Public Speaking
Web design
Web Development
Motion
Jess Sadeq
Smithsonian Brand Committee
Jess Sadeq
Smithsonian Brand Committee
Instead of designing a singular static mark, I created a logo system to act as a 'graphical framework' allowing flexibility for different situations and environments. This allowed the brand to start a conversation beyond the name of the initiative, pointing to other ideas and issues that are important. Identity guidelines were created to help educate and maintain consistency throughout the Smithsonian.
ADDITIONAL PROJECTS
Resilience MuralBranding, website, campaign, mural
Extend the CypherBranding, website
SmithsonianProject type
Break TapesBranding, website
Creative TheoryBranding
Google Careers on AirBranding, motion, illustration
LaunchBranding
King of WhatPoster
DC Design WeekBranding
Spin ControlBranding
Humanity MuralTypography
Samsung SalonBranding
DCEFFFestival Brand
Thrive MagazinePublication Design
Because of Her StoryBranding
America IndivisibleBranding
ThoroughTypography
TypehikeTypography
SidedoorBranding & Illustration
© 2020 Fisk Studio
Typeface
Marguerite Grotesk