The Smithsonian American Women's History Initiative illuminates women's pivotal roles in building and sustaining our country. It tells the untold and often-overlooked stories of women that have had an impact on America's collective history. With a digital-first mission and focus, the brand I created had to adapt to all forms of technology and methods of sharing.
Smithsonian Brand Committee
Instead of designing a singular static mark, I created a logo system to act as a 'graphical framework' allowing flexibility for different situations and environments. This allowed the brand to start a conversation beyond the name of the initiative, pointing to other ideas and issues that are important. Identity guidelines were created to help educate and maintain consistency throughout the Smithsonian.
SELECTED PROJECTS —
Break TapesBranding, website
King of WhatPoster
DC Design WeekBranding
Thrive MagazinePublication Design
Because of Her StoryBranding
SidedoorBranding & Illustration